One of the biggest mistakes businesses make is advertising to the wrong target market.
Either advertising only to existing customers (and not to get new business) or to people that cannot use your business. Your should be able to differentiate between methods that reach existing customers vs. new customers and people not viable customers.
We all have experienced customers that are amazing to work with and, most importantly, profitable. And, unfortunately, we all have had those customers that are the complete opposite. Why not advertise for attract the good ones? Your goal must be to use advertising dollars not just acquire new customers but new ideal customers.
Don't make this mistake. I can help you target your valid and ideal customer optimizing your advertising budget and alleviating headaches from attracting the wrong customers.